Wine Marketing and Business
The internationally renowned Wine Business-specialised group of academics and its postgraduate students conduct cutting-edge research in close collaboration with wine industries all over the world in direct response to the industry’s needs. Over the years this has resulted in many publications in the form of internationally peer-reviewed research journals, industry (trade) journals, and research reports. The two-tier approach is rooted in the following broad approaches and specific research focus areas:
- Conceptual: Origin of wine, Wine market segmentation, Wine tourism and Wine consumption dynamics.
- Applied: Export markets, Online transacting and Branding strategies.
