Bachelor of Wine Marketing

Program Structure

This academic program is a strong marketing and business degree with courses in those areas related to the wine industry. Students gain an understanding of legal issues, advertising and promotion, consumer behaviour, accounting and finance, retailing, global trends, wine tourism, vineyard and winery operations, and the sensory evaluation of wine and food products.

Electives allow students to specialise in market analysis, national and international marketing, advertising and promotion, finance, consumer behaviour and management. Students may elect to undertake the Bachelor program in the external mode. Credit transfer arrangements are in place for students upgrading from the Diploma in Wine Marketing. By undertaking a fourth year of study, students may graduate with an Honours degree.

Careers

• executive management in sales/promotion
• national/international market analysis
• strategic planning and implementation
• consultancy services linkages between the wine industry and food and tourism industries, advertising
• journalism and media marketing
• management of small to medium-sized enterprises.

Further information:

Ph: 8303 7105 | Fax: 8303 7291
email: agwine.studentcentre@adelaide.edu.au