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Wine Business

Careers | Admission information

The University of Adelaide offers the only wine business programs where students learn to combine cutting-edge and world best-practice wine marketing know-how with a working knowledge and skills in both winemaking and viticulture, thus incorporating the entire wine value chain. This is what wine industries worldwide need wine business professionals to know and understand.

Wine Business graduates from the University of Adelaide possess professional skills, which enable them to implement wine business and marketing principles, theories, practices and operations in the wine industry anywhere in the world. These programs provide wine business and marketing education customised to the particular demands of the global wine trade, the unique features of the domestic and overseas wine industries, and wine as a product. Knowledge of the strengths, weaknesses, opportunities and threats of the global and domestic wine markets provides valuable insight and understanding of trends in wine production and wine consumption, which forms the basis of creative and sound strategic marketing planning.

These coursework programs are taught at the Waite Campus and the National Wine Centre, but most courses may be undertaken externally.